Title - Jersey - For Information About Jersey Apply To.
Location - Jersey, Channel Islands.
Artist - Abram Games OBE RDI (1914-1996).
Description - A fabulous, iconic design. The poster depicts an empty beach with a multi-coloured umbrella, forming the letter J of Jersey; the rest of the Channel Island's name is in its shade. In the foreground is a shell, and below this, 'For information about Jersey apply to', with space for an overprint or over-sticker below. Games was originally asked to picture a young woman in a bikini but what he produced ended up becoming award-winning for its originality. This poster was probably produced by the local tourism authority, but to the general railway poster size, so most likely intended for display at stations.
Year Published - 1950s
Size - Double Royal (approx 40 x 25in or 101.5 x 63.5cm) plus linen border.
Other Details:
Original Vintage British Railway Travel Poster.
Printed in Great Britain at The Baynard Press.
Condition Grade and Condition Report:
Grade: A-, conservation-backed on linen as acquired.
Repaired small edge tears and corner pinholes, touched-in small stain on yellow section, tiny corner replacement top right. More detailed photos are available on request if required.
More About The Artist:
Abram Games was born in Whitechapel in 1914. He studied at St Martin's School of Art in London for two terms but then left, often told that his early work ahead of its time. But he stuck to his principle of keeping things simple. He began his career as a freelance artist, working for clients including London Transport. During WWII he worked for the government; designing maps, cap badges and book covers at first, but later becoming an official war poster artist. In 1946 he resumed his freelance career. After winning the competition to design the symbol for the 1951 Festival of Britain, his future was assured. His many clients included Guinness, the Financial Times, British Airways, London Transport, British Rail and Jersey Tourism.
He worked in a studio entirely alone and was always responsible for every aspect of his designs from conception through to print. His remarkable career spanned sixty years, during which time he was responsible for producing some of the most enduring images of twentieth century Britain. He was one of the 20th Century's most influential graphic designers.